Gush is an everyday multi-purporse budget beauty brand for women between 18-35 yrs, across tier 1 & 2. It aimed to fill the gap that caters to people who want quality skin care products while not breaking the bank
L&H designed Gush’s packaaging from a strategic lens, by mapping the competition and deriving a distinct brand personality. It also developed a specific tone of voice which was used for all communication from product naming, features and descriptions.
